Segmentation is difficult, time consuming and is no-one’s favourite job. Yep, we said it.  And if you’re reading this, you probably already know it’s true.

You also probably already know how important well-segmented data is and the work that is involved in producing it.

AND you know producing a tiered segmentation by running a separate query for each segment, then using VLOOKUPS and other dark arts to merge and de-duplicate them is not fun and can take HALF A DAY OR MORE.  

It also requires a not insignificant skill level. And inevitably, with all this complex manual processing going on, subtle differences are introduced each time a mailing is produced meaning SOMEBODY gets the wrong letter.

IN OTHER WORDS it represents a significant amount of time, effort and skill and doesn’t always produce the result you were hoping for!!

Until now..

We’d like to introduce you to Red Arc Segmenter.

Red Arc Segmenter is an ultra-simple tool that is able to produce tiered segmentations in a single operation. It reduces the whole process from half a day to less than half an hour!
It also makes it INCREDIBLY STRAIGHTFORWARD. Making it a tool all your staff can use.

And by automating all the hard work of manually preparing data – you’ll not only save time and money but INCREASE repeatability and accuracy.

How does it do it?

Red Arc Segmenter connects directly with your donor database to automatically synchronise your most current data without you having to do anything.

Then we set up your unique segmentation template – which combined with your latest data mean accurate, repeatable segmentations are available to you at any time.

Which means you can cut processing time from half a day to half an hour.  (Did we mention that before?!) Oh, and that half an hour – that’s mostly your people deciding which of your people should get that amazing mailout – we process your decision in seconds.


If Red Arc Segmenter sounds like something that could revolutionise YOUR data preparation.

Please get in touch and we can discuss how it could fit into your organisation. Because YOU want to save time and automate all that tedious stuff – and WE love to help people do exactly that.

Get in touch >

Stu Hawkins

About Stu Hawkins

Stu lives in Sydney, Australia and has been to known to actually get quite emotional when he discovers someone has been unnecessarily doing work that their technology could have been doing for them. Other things that get him emotional are the firm expectation that the England football team will one day have two stars on their shirts, the Portugese Restaurant scene in Love Actually, and pretty much anything his granddaughter does..

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