“Do more” with your digital comms by seamlessly connecting a dedicated marketing platform.
Make Campaign Monitor, Mailchimp or Active Campaign feel like your very own marketing extension to NXT
Email Marketing Connector for Raiser’s Edge
Red Arc apps are trusted by…
Connecting your marketing platform with EMC takes the manual work away
- Your comms team and data team are independent of each other in the best of ways – each with the data they need without needing to ask for it
- Your fundraisers have the visibility to make decisions
- You will be using your marketing platform as it was designed to be used – just without you needing to update the data 🙂
- EMC is designed to be “easy to forget” once setup – transparently doing the work in the background
It’s easy to get started with the connector and get back to your job 🙂
Don’t just listen to us. Here are what people say about how Email Marketing Connector helps them do thier job
Makes Email Marketing a breeze!
Using Campaign Monitor as our Email Marketing Software, we needed something to bridge the gap between RE and CM – the Email Marketing Connector does just that, fully automating all data processes between the two platforms seamlessly!
The team are incredibly helpful, from onboarding to support, replies are speedy, friendly, and help with any questions we may have.
Thankful for EMCThe EMC from RedArc as been a significant help to me as I keep records sync between MailChimp and RE.As a small organization it is one less thing I need to do manually.
Reduces manual work and provides insights
EMC is part of our strategy to increase automation, as well as making our many systems “talk” to each other. We no longer have to import email addresses and last gift information (C,A,F, amount, etc.) into our marketing software (Active Campaign) manually; same with unsuscribe requests. And MG Officer can easily review email activity for a prospect.
Other than that, very smooth sailing. Once it is setup, as another reviewer mentioned, it is easy to forget.
Highly recommended for RE NXT!
Email Marketing Connector has increased efficiencies for my organization, allowing us to build segments and manage email automation through a smooth integration. Our relationship managers especially love the user interface within the Email Activity tile, providing insights into the email marketing activities and email behaviours of our donors. Once set up, the connection was seamless and easy to set and forget. I highly recommend the connector for integrating RENXT with email marketing systems (Campaign Monitor for us)
Really useful app!
We started using the EMC some time ago. It has been invaluable syncing between platforms. The way you can see the full email activity for individuals is so useful and being able to regular updates to things like donation amounts and dates means we can do much better targeting and ask amounts.
I set this up with Mail Chimp in my last role and it really proved its worth when a staff member left and our automated journeys for new donors continued seamlessly, with new donors being automatically added each week. Based on my last experience this was one of the top priorities for my new role and I am now setting it up with Campaign Monitor. With an even bigger emailing list, we are looking forward to the time saved exporting and importing donor activity. The combination of automatically synced data with automated donor journeys provides many new possibilities for engaging with donors. The team at Red Arc are always helpful, responsive and really easy to work with.
See marketing campaign/journey activity in NXT
Your team want to see all constituent information inside their CRM regardless of where that came from. EMC makes that a reality with:
- Email Activity Tile
- Create Constituent Actions for emails sent
- Unsubscribes automatically transferred to NXT
Create an automatically-updated master list of constituents in your marketing platform
EMC creates an automatically updated master list of all the constituents you want to communicate with. Your comms team uses this to build segments, campaigns and journeys using the (fantastic!) tools built-into your marketing platform.
- Each constituent synced contains additional fields of data selected by yourselves giving you complete control.
- transparently sync New Constituents, and changes to Existing Constituents
- Filter to only the constituents you want to be available for mailing