Blackbaud Partner of the year

In 2024, Blackbaud recognized Red Arc
as the Partner of the Year.

The simple way to make your chosen marketing platform part of RE NXT or BBCRM and “do more” with your supporter engagement. 

Easily connect Campaign Monitor, Mailchimp, HubSpot, Active Campaign or SF Marketing Cloud. Eliminate the manual tasks and create visibility for the entire team.

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RA Marketing Connector

Red Arc apps are trusted by…

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  • Boston MC
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Connecting your marketing platform with MC takes the manual work away

  • Your comms team and data team are independent of each other in the best of ways – each with the data they need without needing to ask for it
  • Your fundraisers have the visibility to make decisions
  • You will be using your marketing platform as it was designed to be used – just without you needing to update the data 🙂
  • MC is designed to be “easy to forget” once setup – transparently doing the work in the background
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It’s easy to get started with the connector and get back to your job 🙂

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Pricing

Supported Platforms

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5 star review

Don’t just listen to us. Here are what people say about how Marketing Connector helps them do thier job

  • Makes Email Marketing a breeze!

    Using Campaign Monitor as our Email Marketing Software, we needed something to bridge the gap between RE and CM – the Email Marketing Connector does just that, fully automating all data processes between the two platforms seamlessly!

    The team are incredibly helpful, from onboarding to support, replies are speedy, friendly, and help with any questions we may have.

    Adam
    Hospice in the Weald

  • Thankful for EMC

    The EMC from RedArc as been a significant help to me as I keep records sync between MailChimp and RE.
     
    As a small organization it is one less thing I need to do manually.
    Anonymous

  • Reduces manual work and provides insights

    EMC is part of our strategy to increase automation, as well as making our many systems “talk” to each other. We no longer have to import email addresses and last gift information (C,A,F, amount, etc.) into our marketing software (Active Campaign) manually; same with unsuscribe requests. And MG Officer can easily review email activity for a prospect.

    Other than that, very smooth sailing. Once it is setup, as another reviewer mentioned, it is easy to forget.

    Genevieve
    McGill University

  • Highly recommended for RE NXT!

    Email Marketing Connector has increased efficiencies for my organization, allowing us to build segments and manage email automation through a smooth integration. Our relationship managers especially love the user interface within the Email Activity tile, providing insights into the email marketing activities and email behaviours of our donors. Once set up, the connection was seamless and easy to set and forget. I highly recommend the connector for integrating RENXT with email marketing systems (Campaign Monitor for us)

    Jenna
    Boys and Girls Clubs

  • Really useful app!

    We started using the EMC some time ago. It has been invaluable syncing between platforms. The way you can see the full email activity for individuals is so useful and being able to regular updates to things like donation amounts and dates means we can do much better targeting and ask amounts.

    Steph
    Action Aid

  • Brilliant app!

    I set this up with Mail Chimp in my last role and it really proved its worth when a staff member left and our automated journeys for new donors continued seamlessly, with new donors being automatically added each week. Based on my last experience this was one of the top priorities for my new role and I am now setting it up with Campaign Monitor. With an even bigger emailing list, we are looking forward to the time saved exporting and importing donor activity. The combination of automatically synced data with automated donor journeys provides many new possibilities for engaging with donors. The team at Red Arc are always helpful, responsive and really easy to work with.

    Catherine
    Barnardos NZ

Features

See marketing campaign/journey activity in NXT

Your team want to see all constituent information inside their CRM regardless of where that came from. MC makes that a reality with:

  • Email Activity Tile
  • Create Constituent Actions for emails sent
  • Unsubscribes automatically transferred to NXT
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Master List

Create an automatically-updated master list of constituents in your marketing platform

MC creates an automatically updated master list of all the constituents you want to communicate with. Your comms team uses this to build segments, campaigns and journeys using the (fantastic!) tools built-into your marketing platform.

  • Each constituent synced contains additional fields of data selected by yourselves giving you complete control.
  • transparently sync New Constituents, and changes to Existing Constituents
  • Filter to only the constituents you want to be available for mailing

+ Instant Campaigns

Instant Campaigns fills the gap between your Master List auto synced to your marketing solution, and those super-specific one off campaigns you may still run that need data outside your Master List.

Allowing you to:

  • Select an NXT list.

  • Choose the audience/list you want to create the campaign in.

  • Click create, and Marketing Connector creates a new segment in your marketing  solution containing the constituents from your list, ready to build your campaign from.

Instant Campaigns

Yep, an instant campaign direct from any data you can query in RE!

Available now to Mailchimp, Campaign Monitor, HubSpot, and ActiveCampaign customers.

For information on our Data Processing including GDPR see our DPA  

Check out our latest Changelog for all the latest feature releases!

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