Email Marketing Connector
The Perfect Combo
Seamlessly extend your world-class CRM with world-class email marketing using our Email Marketing Connector.
Already using an external Marketing Automation platform to communicate with your supporters?
Then you already know the benefits of having a platform dedicated to doing this one thing incredibly well.
Red Arc’s Email Marketing Connector connects Raiser’s Edge NXT to a number of popular platforms. giving fully-automated data transfer between the two applications.
What it does…
- Automatically syncs data from NXT to your marketing platform
- Returns engagement activity (sent emails/SMS’s + associated opens, clicks, bounces, unsubscribes) as constituent actions.
- Automatically handle updates resulting from Unsubscribes, bounces etc
- Email Activity Tile on Constituent Page
Supported Platforms
Your platform not listed? Please contact us and we’d love to help you get connected.
It comes in TWO flavours!
Email Marketing Connector
The COMPLETE Connector, giving seamless integration to your email marketing platform.
Email Activity Tile
The connector’s Constituent Tile BY ITSELF, allowing you to VIEW your external platform’s email activity on the constituent page.
Features
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- Fields to be transferred are defined by your organisation and based on a list so that you have all the information you need to make selections within your marketing automation platform.
- Examples include:
- constituent biographical information
- constituent giving summaries
- custom fields
- calculated fields
- Selections and segmentations are made in the marketing automation platform (using the data fields synchronised) to send campaigns and trigger journeys
- Data synchronised daily
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- Each Email/SMS sent will create an action record for the relevant constituent
- Opens/Clicks etc will be added to this action record as they occur
- We have two methods for recording opens etc:
- In the Notes section of the action (standard)
- As custom fields within the Action
- Additional NXT custom fields can also be included in a custom implementation
- NB custom fields create additional API traffic which could impact NXT API quotas in large volume scenarios
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Custom tile displaying Email Activity RIGHT on the constituent Page
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- If an unsubscribe is received from the marketing platform this will:
- Update the action as normal
- Additionally, update communication preferences for the constituent using either
- Solicit Codes
- Consent
- Preferences are updated automatically – no need to manually update supporters who have changed their communication desires.