In 2024, Blackbaud recognized Red Arc
as the Partner of the Year.
Know which supporters to contact and when by calculating their engagement score
Automatically calculate supporter engagement scores from your RE NXT data every week. Know who to communicate with via the built-in dashboards and keep all your team in the loop with the iconic tile.
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Put all that valuable data to work!
You already know that having a measure of how engaged your supporters are will help you communicate with the right supporters at the right time. And you suspect you already have that data stored away in RE NXT.
It’s just that doing the work to extract and calculate a score makes it an annual project at best, and then of course you have to make it easily available to the people that need it (before it goes out of date)
If that’s you – the Engagement Tile could be your new friend!
- Automatically calculate a score for your supporters every week
- Make it instantly available via the iconic constituent tile and built-in dashboards
- Super easy to setup and get scoring
- Score on what’s important to *your* organisation
Simply and easily give your fundraisers the engagement insight they need to be effective.
Testimonials
Features
Score based on the factors that are important to your organisation
Your organisation is best placed to know what represents an engaged supporter for you. Be it typical gift or activity behaviours – or something much more unique to yourselves.
The Engagement Tile gives you a simple scoring mechanism that enables you to model these unique elements into a scoring plan that reliably identifies your engage supporters.
- Each score is based on an NXT list – score anything you can measure in an NXT list!
- You decide the weighting for each element – because you know what carries weight.
- Scores are automatically calculated weekly
- Each week, the latest score is also written to a Custom Field which you can use, combined with other RE Data for reporting and analytics.
Pick out who to communicate with using the built-in dashboards
Make your fundraiser’s jobs simple by being able to easily pick the supporters to prirotize that week based on their engagement level.
- Top scoring constituents
- Constituents who’ve moved UP or DOWN since the last score. i.e. people who are becoming more or less engaged – who you definitely want to communicate with!
- Download scoring history for all constituents for further reporting or analysis
Keep all your team in the loop with the iconic constituent tile
The app has calculated the scores – now to make that available to all your team! The constituent tile means that all you need to do is open a constituent’s page, and their engagement is right there, visually obvious, giving your team instant insights to change the conversation they have with that supporter.
- Visual and obvious
- Displays the constituent’s score and the elements that make it up
- Each constituent is also given a colour-coded ranking to make it even simpler to identify your key supporters
For information on our Data Processing including GDPR see our DPA