
In 2024, Blackbaud recognized Red Arc
as the Partner of the Year.
The simple way to make your chosen marketing platform part of RE NXT or BBCRM and “do more” with your supporter engagement.
Easily connect Campaign Monitor, Mailchimp, HubSpot, Active Campaign or SF Marketing Cloud. Eliminate the manual tasks and create visibility for the entire team.


Red Arc apps are trusted by…
Connecting your marketing platform with MC takes the manual work away
- Your comms team and data team are independent of each other in the best of ways – each with the data they need without needing to ask for it
- Your fundraisers have the visibility to make decisions
- You will be using your marketing platform as it was designed to be used – just without you needing to update the data 🙂
- MC is designed to be “easy to forget” once setup – transparently doing the work in the background

It’s easy to get started with the connector and get back to your job 🙂



Supported Platforms


Don’t just listen to us. Here are what people say about how Marketing Connector helps them do thier job
Features
See marketing campaign/journey activity in NXT
Your team want to see all constituent information inside their CRM regardless of where that came from. MC makes that a reality with:
- Email Activity Tile
- Create Constituent Actions for emails sent
- Unsubscribes automatically transferred to NXT


Create an automatically-updated master list of constituents in your marketing platform
MC creates an automatically updated master list of all the constituents you want to communicate with. Your comms team uses this to build segments, campaigns and journeys using the (fantastic!) tools built-into your marketing platform.
- Each constituent synced contains additional fields of data selected by yourselves giving you complete control.
- transparently sync New Constituents, and changes to Existing Constituents
- Filter to only the constituents you want to be available for mailing
+ Instant Campaigns
Instant Campaigns fills the gap between your Master List auto synced to your marketing solution, and those super-specific one off campaigns you may still run that need data outside your Master List.
Allowing you to:
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Select an NXT list.
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Choose the audience/list you want to create the campaign in.
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Click create, and Marketing Connector creates a new segment in your marketing solution containing the constituents from your list, ready to build your campaign from.

Yep, an instant campaign direct from any data you can query in RE!
Available now to Mailchimp, Campaign Monitor, HubSpot, and ActiveCampaign customers.
For information on our Data Processing including GDPR see our DPA