Customer Sucess Story
We’re excited you’re here!
Breakthrough Mental Health Research Foundation is Australia’s only dedicated mental health research foundation. Supporting groundbreaking research that will help to transform the lives of those affected by mental health issues. As a newer charity, they are continually testing what works for them on a cost-effective model and are looking to increase their digital presence and with around 10,000 donors that would be receiving emails, they needed as much automation as possible.
Breakthrough wanted the ability to be able to automatically update email activity and unsubscribe, as well as be able to individualise donor journeys, based on the data from Raiser’s Edge NXT, and needed a way to have this information integrated with Campaign Monitor.
They had three frustrations they wanted to fix, with three goals:
- Increased time
As their digital strategy continued to grow, manually updating data from one system to another was time-consuming and unsustainable for long term growth.
- Data integrity
With a goal of 100% compliant and accurate data, relying on an individual to ensure data was updated in a timely and accurate manner was no longer an option. Breakthrough pride themselves on their data integrity and rely on it to be accurate, so it was important to them to have this as close to 100% as possible.
- Donor experience
Breakthrough are all about a positive donor experience. With no automated data, there was the potential for a poor donor experience and inaccurate data, impacting not only their donors but the team as well.
How Email Marketing Connector helped overcome these frustrations
Ensuring that every communication we send has purpose and this allows us to target the right audience.
It made their job easier.
- manually updating emails sent and unsubscribes
- needing to create a list based on certain donor criteria in NXT, exporting then importing the same list into Campaign Monitor to create it. All email lists can now be created directly in Campaign Monitor.
It is a very exciting feature that enables us to grow our digital platform even further.
- More time for the team to get on with what they need to do, rather than regular repetitive tasks
- Data accuracy
- The ability to start testing different campaigns and success rates to improve the donor experience.